Digital Marketing Mastery

Description

This hands-on course is your gateway to mastering digital marketing. Whether you’re a beginner or looking to upgrade your knowledge, this course provides a structured path to success in online marketing. Learn from industry professionals and work on real-world projects.

Training Plan:

• Module 1: Digital Marketing Foundations

  • Key concepts, trends, and strategy building

  • Understanding digital customer journeys

• Module 2: SEO and Content Marketing

  • On-page and off-page SEO

  • Keyword research, content writing, and optimization tools

• Module 3: Google Ads and PPC Campaigns

  • Setting up and managing Google Ads campaigns

  • Bidding strategies and campaign tracking

• Module 4: Social Media Marketing

  • Platforms overview: Facebook, Instagram, LinkedIn

  • Organic vs paid strategies, ad creation

• Module 5: Email Marketing & Automation

  • Building email lists and automated workflows

  • Tools: Mailchimp, ActiveCampaign

• Module 6: Analytics & Reporting

  • Google Analytics 4 (GA4) essentials

  • Conversion tracking and performance reports

• Final Project & Certificate of Completion